Businesses losing money with unanswered emails

News Article - 09 June 2009
Category: Business

New research has revealed that failure to answer emails could cost companies millions of pounds of business.

A survey conducted by Vodafone found that 85 per cent of businesses have received no response to a business enquiry at some point.

With 79 per cent of those organisations surveyed admitting they did not have a formal system for responding to email enquiries, Vodafone said that on average, not replying to emails costs a business £18,000 a year in lost revenue, Accounting Web reports.

Kyle Whitehall, director of the enterprise business unit at Vodafone UK, said that new technologies have helped to change business expectations.

"As the world becomes more demanding it is vital for business to be able to take advantage of opportunities when they arise by being flexible, responsive and available at all times," he commented.

In related news, Corinne Dauncey of theACCOUNTANCYjob.com, recently said that companies should upgrade their computer systems to ensure they are "productive enough" to compete within the marketplace, Onerec.com reports.

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