Annual reports 'not highlighting innovation'

News Article - 15 June 2007
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Annual reports produced by companies are failing to highlight innovation, a study has claimed.

Research conducted by the Economic and Social Research Council (ESRC) has found that many analysts cannot work out real value on the market because of a lack of information on innovative firms, Accountancy magazine states.

Meanwhile, the report issued by the Cass Business School at London's City University has identified factors involved in innovation which include human capital, processes and information systems in the form of structural capital and links with consumers as relational capital.

The analysis states that attempts to produce new operating and financial reviews must outline a number of key performance indicators as well as the text.

Earlier this year the ESRC claimed that innovation was "key to exploit new ideas and therefore critical to business success" as it took on seven innovation fellows to research into the various aspects and areas relating to innovation.

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