Access outstrip economic growth with successful company rebrand

News Article - 18 December 2009
Category: Business

In July, Access completed a company-wide brand elevation project that saw five separate companies come together under the Access name. The rebrand is representative of the company’s new business model, which unites a proven track record in business consulting with its powerful and scalable software portfolio.

The rebrand has had a very positive effect; Access is now winning more six-figure contracts than ever before. Industry expectations for growth following the recession have been beaten as the company consolidates its position as a leading mid-market provider of business software applications.

As competition for market-share increases as the economic downturn slows, companies must invest in technology to maintain their current position. A recent report by Accenture stated that IT spending will increase as technology-based businesses lead the way out of the recession. In the United Kingdom, 63% of non-IT executives anticipate boosts in technology investments over the coming year – the highest percentage in Europe. Due to the successful rebrand, Access has improved its industry position early and experienced significant growth as a result.

One of the latest client wins following the company rebrand has been the UK’s leading independent communications business, The Engine Group, with a turnover of £99m. As part of the contract, it will roll out Access software across all 14 of its London-based agencies. As a company with highly specific business needs, they found the functionality and scalability of Access Dimensions and FocalPoint software allowed them to centralise their data and software requirements into one company-wide system.

As the economic outlook improves, Access will continue its investment in technology to build on the growth it has experienced following the July rebrand. With the new brand in place, Access will further develop and enhance its software and consulting services to strengthen its position in the mid-market.

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