'Cool' new image for accountants in Hong Kong

News Article - 31 October 2006
Category: Business

In an attempt to liven up the accounting profession's image, the Hong Kong Institute of Certified Public Accountants (HKICPA) has made a music video, which it hopes will encourage young people to join the profession.

The video, which is currently in the charts on website YouTube, features accountants dressed in business suits rapping about accountancy and making references to the institute, which they refer to as 'Tute, the Guardian reports.

In addition to the video, entitled 'Tute in da House, the HKICPA has re-launched its serious magazine Hong Kong Accountant with the headline "Accountants just got cool".

The institute's aim is to serve the accountancy profession as well as the public through "effective professional development in line with the development of Hong Kong as a world city".

A survey recently conducted by the institute found that there is a current shortage in the supply of accountants in Hong Kong, which is predicted to continue over the next few years. Also noted however, was a rise in salaries of 15 per cent.

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