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How to use LMS analytics in an effective learning strategy

If you work in Learning and Development you will understand that your learning strategy underpins the entire approach to training. With this comes the need for precise and timely data which will help shape your plan going forward, usually found within LMS analytics.

7 minutes
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Written by Jess Gillett, Product Manager

Creating an L&D strategy that is backed up by reliable people-centric data will ensure that you are delivering targeted training to the right people. With agile tools at your fingertips, your organisation can make informed decisions which align with wider business objectives.

picture of the author, Jess Gillett

By Jess Gillett

Product Manager

Jess is a senior learning & product professional in the Access Learning team. She is a Product Manager, leading a team of Product Owners to grow and develop the Access LMS, our award-winning SaaS based learning management system.

Why is access to data, LMS analytics and reporting important to Learning and Development leaders?

According to a CIPD study:

  • The right employees are becoming harder to retain
  • 60% of HR professionals report that talent retention is more difficult compared to a year ago
  • A recommendation is that businesses should consider how technology and data can help with proactive strategies for staff retention

As part of their mission to improve retention, organisations must strengthen their offering in terms of personal development and targeted learning. Creating a successful Learning and Development plan will naturally feed into this, with LMS reporting and analytics playing a key role.

Career development is crucial for retention

Reports make it clear that offering career development is crucial to retaining great employees.

More than 70% of UK employees* cited neglected career development goals as one of the reasons why they were struggling in their role.


34% of employees** who have strong professional development opportunities are more likely to stay.

“The need for reliable data within an LMS is imperative. It will not only help with the wider learning strategy, but it will also provide insight into what internal skill development is required. By using outdated solutions which don’t bring all training information and data together under one system, you are likely missing out on key metrics regarding each employee’s development, as well as a clear overview of Learning and Development in your organisation.”
Christian Foerg General Manager – Digital Learning

Pitfalls of unconnected data systems for training management

  • incomplete data at organisational level and at employee level reduces opportunities for holistic views
  • inconsistent data - different systems, manual or electronic are likely to collect different quality or fields of data
  • unequal accessibility within the organisation – different data managers add barriers to data sharing
  • organisations won't benefit from automation such as employee group or individual regular training updates or email notifications
  • lack of ability for integrated reporting across all areas of L&D

Why does an effective LMS need to have clear reporting and analytics?

Making sense of L&D data

Your L&D systems may present data that isn’t easy to interpret. However, it’s vital to not only have access to this information, but to be able to translate it into useable insights and then take action based on the findings.

LMS analytics can be used to dig down and find out how employees engage with learning and retain information. Understanding your workforce through robust data analysis will give managers an accurate overview of how training is absorbed.

In order to make sense of the data that is presented, you first need to understand the current objectives of your L&D strategy. From here, you can use the data in your LMS to find out if your L&D KPI's and objectives are being met. A learning strategy is always evolving, and needs to be adaptable in line with larger business changes and needs. If your LMS analytics are clearly showing you that something needs to be amended, you have the opportunity to do this and improve learning overall.

Using LMS reporting and analytics for targeted Learning

As highlighted in the research undertaken by Bersin by Deloitte, the modern learner has just 1% of a typical workweek to focus on training and development. With such limited opportunity to learn, those responsible for this area must be able do so in a targeted way.

LMS analytics supports targeted learning by:

  • Presenting the most suitable training to specific subsets of employees, so they will remain focused, and use their time effectively
  • Using data from assessments to test each employee’s current level of knowledge, and directing them to training that fills their knowledge gaps
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LMS reporting and analytics tools

Understanding the reporting and analytics tools available to you in an LMS will be key to using data effectively in your L&D strategy.

The analytics you can access will depend on the LMS you’re using and can vary a lot. We have listed some common learning management system analytics tools below:

Team dashboards

Having a centralised location where you can easily view and track your organisation’s training progress will enable you to understand your learning progress at a glance.

This usually includes information such as completion rates, employee progress and scoring.

Report builder tools

Creating reports based on your organisations specific learning and development targets will allow you to drill into the right information.

For example, you may want to build different reports for different teams or departments, based on what is important to them.

Compliance tracking

When it comes to compliance training, there really is no room for error. With strict deadlines and ever-changing regulations, it can be difficult to track everyone’s individual compliance training.

Using LMS analytics, you can easily see when annual training is required, who has completed what training and deadlines for completion, all in one place.

Overall completion views

Getting a snapshot of a particular training programme’s completion rate will help guide what may need to be amended or is working well.

Using LMS analytics, you will be able to see where there is low engagement, and you can then dig into the why. 

CPD tracking

Continued Professional Development (CPD) is an important aspect of any organisation’s L&D strategy as it monitors the training employees undertake.

Being able to track the KPIs and objectives within an LMS will ensure that it is being kept up to date.

For areas such as compliance, it may be mandatory to keep on top of training or certification, making it even more necessary.

Diagnostic assessment

Identifying areas of improvement for individual learners can be tricky, especially if there are many employees, all completing specific training.

With a diagnostic assessment, you can easily find out at what stage an employee’s learning and understanding is at and identify who needs additional support.

Following on from the assessment, they will be recommended suitable learning.

How to use LMS reporting and analytics to create a dynamic L&D strategy

Now we’ve looked at why an LMS needs to use data and analytics and what tools might be available, let’s move on to how they can be used to strengthen your L&D strategy.

As we discussed previously, it’s not just about having the learning data in front of you. It needs to be in a format you can easily understand and analyse. With LMS analytics tools, you can start to report on both successes and areas that may need reviewing.

Below are some examples of how learning management system analytics can provide targeted information to be used within an L&D strategy:

Encourage data-driven decision making

By accessing accurate data regarding the training experience of each employee, you will be able to use it to structure your learning strategy going forward. With employee training and development being paramount for many organisations, backing up your decisions with LMS reporting and analytics tools will strengthen your case for updates into the future.

Identify skills gaps

Collecting data to find skills gaps within an organisation can ensure the right training is developed and delivered and where your workforce may need extra support. In turn, this will also show you where budget may need to be invested to close these gaps in learning and ensure suitable training pathways are available.

Create actionable insights

Possibly the most important way to shape your learning strategy is by using the learning management system analytics and data to create actionable insights. L&D managers should be using the information gathered from an LMS to inform changes to the L&D strategy. Clear insights are vital to help shape what needs to be reviewed, strengthening the learning within your organisation.

Next steps for LMS reporting and analytics.

Once you have the right LMS features and tools you can begin to use the data to influence the direction of your learning and development strategy. Making fact-based decisions will help shape your learning content and support the overall learning offering throughout your organisation.

With the analytics tools provided by the Access LMS, you can analyse individual learning and use the insights to shape your strategy, obtaining valuable data to enhance your L&D approach. This empowers employees to thrive and excel in their work. 

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Our LMS platform includes the means to provide, track and manage all compulsory training. Contact our team today to find out more

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