The Access Group appoints new Chief Marketing Officer
The Access Group, a leading provider of business management software to mid-market organisations in the UK, Ireland, US and Asia Pacific, has announced the appointment of Teté Soto as Chief Marketing Officer. The new appointment further strengthens the Marketing and digital capability as the organisation continues its ambitious growth strategy.
Teté takes over from Gursaran Marjara, who retires after six years with Access and a 36 year career in tech and software.
Teté joined from her role as Chief Executive Officer of Amigo Technology, a cloud-based technology platform. An experienced marketer and commercial leader, Teté brings significant cross-functional and cross-sector experience to Access. Between 2013 and 2021 she held several senior roles at O2, including Customer Marketing Director, General Manager of Online and Multichannel, and Transformation Director.
Prior to O2, Teté worked at AllSaints and Dixons, building their eCommerce businesses. Teté’s early career was in strategy consulting at Bain and Company and she holds an MBA from INSEAD. Teté is a passionate and focused leader who values excellence in execution, teamwork and inclusivity as key drivers of success.
Teté commented on her new position:
“This is an incredibly exciting time to be part of The Access Group. Working with our talented Marketing team, I have been so impressed by the effectiveness of their approach to growth in a challenging market and even more so by the enabling power of a real growth mindset on display in every interaction. This is a business where ambition and curiosity thrive and I will strive to protect that element of our culture through our future growth.
Access is unique in its approach and culture, and I am hungry to learn and excited to be part of this team of passionate people striving to make a difference.
I hope to add to that positive energy and bring the breadth of experience I’ve had the privilege to earn in businesses large and small, to further our success and that of our customers and our people”.
The Access Group CEO, Chris Bayne, said:
“Teté brings a wealth of experience across both large-scale businesses and SMEs, she brings sound business acumen and entrepreneurial flair, and her appointment will further strengthen our marketing and senior commercial leadership and help propel us towards our commercial goals.
Her appointment shows our ongoing commitment to developing the best in technology and maintaining our ahead-of-the-game position in digital transformation.
I want to thank Gursaran for his tenacious strategic approach to transforming our marketing organisation into one that has won the prestigious B2B Marketing Award for Team of the Year. His approach to digital marketing has transformed our delivery of pipeline and innovation across the marketing mix.
I wish Gursaran well and am delighted he will become a Non-Executive Director for Access, in addition to his NED role at Prophix, an Hg Capital backed company.”
The Access Group is one of the UK’s foremost leaders in business software solutions. It is widely respected globally for its commitment to delivering customer success, motivational leadership and an ability to drive high performance. It is expected that this strategic new appointment will only enhance this experience for customers and employees alike.
