Google has decided to build a new version of its Analytics system, moving from Google Analytics 3 (GA3, or Universal Analytics/UA) to Google Analytics 4 (GA4). As a charity organisation, it’s essential to understand the crucial information surrounding this development to ensure you can continue to gather the data you need in order to gain the key insights that matter.
If you’ve recently seen the big countdown banner on your Google Analytics account and are unsure of the steps to take before time runs out, don’t panic! In this article, we clearly outline the need-to-know information to get you started.
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- Not For Profit
At Access, we’re experts in providing advanced charity software to help Not For Profits maximise their fundraising activities. In our latest Festive Campaign Guide we have lots of fantastic how-to tips and tools to maximise Christmas fundraising campaigns. In this blog, we explore 12 of the best Christmas fundraising ideas to get you started.
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- Not For Profit
As digitisation has undoubtedly impacted how we process information, not for profit organisations must utilise effective charity social media as part of their marketing strategy.
According to Data Reportal, over half the world’s population now use social media [1], with the Global Web Index showing the average user spending almost two hours a day scrolling [2]. Using these stats as an indicator, it suggests a perfect opportunity to advertise your charity. But with so much going on in the digital space, it can all be quite daunting.
That’s why we’ve put together some top tips to help your charity get social.
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- Not For Profit
Since the tumultuous year of 2020 and the uncertainty that followed, digital fundraising has become a ‘must’ for not for profit organisations. With the world becoming more digitised, the charity sector has had to follow suit to remain both relevant and accessible to their donors. If organisations weren’t digital fundraising before, they are now – and it’s paying off.
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- Not For Profit
Everyone is a writer. I’m not talking Shakespeare or Dickens, but no matter which area of fundraising you’re in, we all write hundreds, if not thousands, of words every day. Get them right, and you can use them to educate, inform and inspire. Get them wrong, and not only could you miss important opportunities, you could even put donor relationships at risk.[1]
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- Not For Profit
Raising the money to set up and sustain a charitable service isn’t always easy. There are a lot of moving parts and a variety of income streams to consider. Major donor fundraising is just one of them, and in this week’s blog, we’re covering the basics every budding ‘MD’ fundraiser needs to know.
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- Not For Profit
To change the world you need to share your story. To tell people who you are, what you’re doing, and why. It sounds simple, but it can be hard to rise above the noise – particularly when budgets are tight and resources are limited. In this blog, we’ll share five handy tips to help get your charity advertising out there in the most cost-effective way.
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- Not For Profit
More art than science, developing a new fundraising strategy can be overwhelming at first. But it is key.
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- Not For Profit
No one knows who coined the phrase, ‘Necessity is the mother of invention’. Whoever it was, they got it right. These last two years are some of the toughest charities have ever faced due to the pandemic. But you did it, you’re still here and still smiling (we hope). Before you dive head-first into next year, we want to take our own advice and use this post for some much-needed reflection – sharing a few of our favourite fundraising campaigns from the COVID-19 era and the lessons we've learned for running successful campaigns in 2022 and beyond.
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- Not For Profit
![Nfp We Ve Put Together A List Of Ways To Help You Spend The Days Between Christmas And New Year In The Not For Profit Sector Blog Top Banner[1]](/media/gnvpvmiy/nfp-we-ve-put-together-a-list-of-ways-to-help-you-spend-the-days-between-christmas-and-new-year-in-the-not-for-profit-sector-blog-top-banner-1.png?anchor=center&mode=crop&width=1299&height=365&rnd=132865647954330000)
It’s almost the end of the year. Some of you, no doubt, will be working through and supporting the delivery of essential winter services. Others will be getting ready to enjoy a little festive ‘down time’ – either taking some much-needed time off or getting ready to staff the graveyard shift between Christmas and New Year. For those assigned to the latter, it can be an oddly quiet time. It can also be the perfect chance to catch up on all those little bits and pieces you’ve been putting off for the last 12 months. Let’s face it, you’re probably pretty tired and not feeling up to a whole lot of labour-intensive work. That’s why we’ve put together a list of ways to help you spend the days between Christmas and New Year.
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- Not For Profit
