Softworld 2011 day one

The emphasis of our day at Softworld has been the launch of our report with the Centre for Future Studies ' The Future of Technology: transforming mid-market business operations'. I presented on both the HR & Payroll and the Accounting & Finance solutions stage, to packed houses as I discussed the changing face of technology. Some of the trends I highlighted were: an accelerated move to cloud based solutions, users shaping the way we work through mobile technology, and the virtualisation of IT.

We also have two stands at the show demonstrating our business solutions, and I'm pleased that there's been a steady flow of visitors throughout the day keen to see the solutions we offer. If you're going to Softworld tomorrow make sure you visit our stand, as we're giving away an iPad2.

I finished the day off by taking part in the 'The great technology debate: an independent guide to software selection and successful project implementation' with John Oates from Baker Tilly and the ICAEW. This session covered all aspects of software selection from reseller vs vendor, to risk of implementation failure and system customisation. The panel also included Richard Vince from Kent County Council, Andy Crossley from CapGemini, and Maria Fecci from Baker Tilly. Being the only supplier on the stage this was quite a lively debate.

If you're visiting tomorrow and want to find out more about our future of technology report, then visit our stands, we're right opposite the main entrance.

Alex Reeves
Marketing Director

Posted in | By Alex Reeves

Article keywords: access uk, softworld, technology, software

Alex Reeves

As group marketing director, I oversee the marketing and PR for Access. Prior to joining Access in 2007, I worked in 'big 4' consulting, responsible for business development, systems implementation and advisory projects with multi-channel retail and FMCG clients. During my consulting career, I've worked with companies such as WHSmith, B&Q, Rothmans, DHL, Dixons and SAB Miller. Outside work, I stay very busy my three children, all under the age of 10.